UGG
Being a hype beast didn’t use to be this hard. You lined up, copped the drop, and added heat to the rotation. Now? You wait for influencers to tell you what to wear and how to feel. You scroll the endless feed nonstop, seeing trends come and go. Enough is enough. UGG is here to help you get the hype back. We’ll play on breaking fashion faux pas: mixed patterns, boots with shorts, denim on denim—if you can own it, you can wear it. No one decides what’s cool but you. Don’t follow the hype. Be the hype. UGG: No Rules. Just style.
Street unleashed
Social series: rule Breakers
Luckily, there are already fashion icons who toss the rules aside. UGG will launch the Rule Breakers Series, interviewing them about their most iconic outfits that defied fashion norms.
getting up to mschf
UGG & MSCHF will team up to break every fashion rule in the book. Plush comfort with a rebellious twist. Oversized, unexpected, and unapologetic. This isn’t just a collab. It's a statement. Wear what you want, how you want. 0 rules, 100% attitude.
This collab includes social promos with male fashion influencers like Wisdom Kay. They'll receive these limited UGGs to promote the drop.
Guerilla marketing: Wheat-pasted posters will appear in major cities during the drop.
These UGGs will be available to purchase on MSCHF's website.
Cw: Patrick McCarthy
AD: Nahommy Agosto
