Planet Fitness
Adults aged 50 and older aren’t getting the recommended amount of physical activity, even though some of the most costly chronic conditions in that age group can be prevented or managed with exercise. Planet Fitness is THE judgment-free gym, which means it’s the perfect choice for seniors who want to flex their muscles and flex their age.
Describe your image
Describe your image
Golden Hour
Planet Fitness is going from judgement-free to distraction-free. Introducing Golden Hour: a weekly time slot just for the 60+ crowd. No teens, no gym bros, just slow strolls, light curls, and flexing those seasoned guns in peace. And yes, the shuttle’s coming to get you, right on time for Golden Hour.
Planet Fitness TV
Enjoy custom programming featuring some special episodes of your daytime tv favorites.
Planet Fitness shuttle
Planet Fitness shuttles will pick up retired folks at participating retirement homes for a workout field trip to their local gym. With private group sessions led by PF trainers, these feel-good workouts remind them that age is just a number, and they’ve still got it.
social
This campaign brings TikTok’s favorite elder icons like Grandma Droniak, The Retirement House, and The Old Gays, into Planet Fitness for a workout. With a trainer by their side, they’ll show how fun and doable fitness can be at any age.
CWs: Michael Batchelder, Evan Touhy, Nick Rowley
ADs: Daniella Lobanova, Nahommy Agosto
