Palladium
Palladium isn’t the first hiking boot people turn to for rugged terrain, which is crazy since The Foreign Legion once put the boot to the test in the North African deserts and rugged Atlas Mountains. So how do we prove to people that Palladium boots help you level-up your hike? By partnering with Fortnite to merge virtual thrill with real-world grit.
gameplay
A Palladium-themed crate will drop into the matches holding precious cargo: Palladium boots. Each crate holds one pair, forcing players to rush for this unique loot. Once claimed, the player can store these boots in their inventory for character customization.
Each Palladium boot holds special power-ups, specific to the IRL boot styles. The higher the tier level, the more advantages the boots give the player.
Boots fresh off the press
Banner ads will appear on gaming-related websites.
twitch takeover
Palladium is teaming up with gamers to broadcast the Palladium x Fortnite gameplay live on Twitch, turning their channels into epic launchpads for the collab, and sending the hype into overdrive.
Get ready, NYC. An epic Palladium Crate is dropping in hot, packed with Palladium shoes, and built to cause a street-level stir. It’s the ultimate real-world loot drop.
Unbox the unexpected. Palladium’s limited-edition packaging comes alive with AR tech, revealing a Fortnite map experience like no other. And the best part? The same boots you rock IRL can now gear up your in-game avatar.
CW: Evan Devoe
ADs: Andrew Day, Nahommy Agosto
