Christopher ward
As people grow, their perspective changes. They start to notice and appreciate things they once overlooked. Gen Z is entering that stage sooner than many realize, and with adulthood comes moments that quietly mark this shift in maturity. Christopher Ward reassures Gen Z that it’s okay if they don’t fully understand what makes our watches special…yet. Because one day, they will. And when that moment comes, they’ll know they’re ready. Christopher Ward: Get one when you get it.
Ooh
Submission OoH
Gen Z can submit times that are important to them on the digital OOHs.
immersive space
In New York, Chicago, London, San Francisco, and Miami, we will have immersive spaces featuring Instagram-worthy digital displays that showcase both the engineering and artistry of Christopher Ward.
social
Tiktok
Our posts highlight key Gen Z moments that signal it's time to revisit Christopher Ward. From choosing nights in over nights out, to caring more about who’s singing than how they sound.
A full-page ad urging parents to flip the tradition of watch giving, by passing down their Christopher Ward watch to the young adult in their life who's coming into their own.
CWs: David Alston, Bobby Ellis
ADS: Rachel Schultz, Nahommy Agosto
